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How often should pharmacy leaders set aside time for new ideas?
A couple blogs ago we looked at the concept of options and how leaders look for options to navigate through various challenges. Today, we are going to consider the value of an idea. We all have ideas. Some are good. Some are not. But consider the value of a good idea. Ideas can literally be worth millions of dollars. Good ideas can change the world. -
Target marketing and your pharmacy, Part 2
Convenience is usually one of the major factors in the success of your target marketing. All demographic groups like convenience, whether it’s ease of location access by vehicle or on foot, hours of operation or the efficiency of each in-store shopping experience and checkout.

