Confessions of a conference speaker – Part 3
When you are communicating with someone, whether it be a single person or an entire audience (as with a public speaker), it is not just for information, but for transformation. The thing about transformation is that it often takes place in a series of steps. So, we must show people the next step they can take. This was a lesson that I did not grasp as a young pharmacist or when I first started speaking.