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How do you market prescription transfers?
Time after time it’s the same story. You look at advertising from most pharmacies and the message is always “transfer your prescriptions” or “fast, free, and easy transfers”. Often we are so focused on our own internal goals of script growth that we don’t truly consider our potential patients’ perspective. -
Promises, promises….staying true to the pharmacist's oath
I believe that our oaths are one of those defined points that we must anchor ourselves to professionally and with our leadership. Oaths are promises that we make to the people we serve. And when we keep those promises, we can progress in an expected way.

