It’s the most wonderful time of the yearUnless you’re the physician on call over the holidays. But Dr. Rhonda Church may have a solution for that—thanks to bureaucracy! The Santa Claus conspiracyThe euphemisms we use about death can mislead patients almost as much as telling kids that a fat guy in a red suit visits a billion homes in one night delivering wrapped, commercially available toys Show CAMH patients you care An exchange of compassion and understanding Fostering an honest relationship with patients not only results in better care for them but also helps them appreciate a doctor’s life Practice Issues: What could I say to patients who switch pharmacies? Practice Issues: Patient/pharmacist exchange - Handling challenging customers What could we say in such a situation without harming our reputation for service? First Previous 268 269 270