What is the real purpose of your pharmacy business?
Any business that successfully creates and keeps a customer in a cost-effective way will make a profit. If for any reason, a business fails to attract new and sustain a certain number of customers, it will experience losses. And too many losses will eventually lead to business failure. It should go without saying that an important part of your pharmacy’s business strategy is to make money, but making money shouldn't be the sole purpose of your business.