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Pharmacy leadership is all about building and maintaining trust

A bane of my existence in an earlier part of my pharmacy career came around prescription transfer coupons. The company I worked for at the time would put coupons in the weekly circular to invite and entice new patients to transfer some (or all) of their prescriptions to our pharmacy. These promotions would have good results to bring new patients to our pharmacy, but we would struggle to keep them. Why do you suppose that was?

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