Going bigPeninsula Pharmacies' superior service, innovation and marketing build growth in A tough market NF NEWS: Report warns of threat to independents Slow growth for vitamins and minerals In the multivitamin category, growth is driven by gender-specific offerings Innovation, aging adds pep to topical pain Digestive aids keep steady pace Supplements help patients manage dietary challenges Cross-merchandising can boost OTC sales Innovation drives natural health products The drug channel owns about 54% of the total nutritive market, which includes vitamins, minerals, single herbals and nutritional supplements Eye care sees slow and steady gains OTC shelves are swelling with an expanding range of eye lubricants available as drops, ointments, gels and mists More growth for incontinent products The latest marketing strategies attempt to change perceptions by featuring active people, both young and old First Previous 88 89 90 91 92 Next Last
