How to be memorable to your pharmacy patients—be a pickle!
Spend time building meaningful patient relationships instead of focusing on the empty calories of transactions. Transactions pay off once, while relationships pay off repeatedly. Even if each individual payoff is smaller than each individual transaction, the sum of all the relationships over their much longer lifespan will come out further ahead.
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More Blog Posts in This Series
9/24/2024
Icebergs, nuclear weapons and taking a new pharmacy job
In pharmacy, the iceberg principle will apply at each step of promotion along the various dispensary or head office jobs. This will also apply in the change from managerial to ownership roles. We can only see what we understand and the truth hits home when we finally step inside.
9/17/2024
5 expert negotiation tactics for pharmacists
We are pharmacists. We are not lawyers. We are not real estate agents. However, that does not mean we are void of negotiating. Whether we are explaining a co-pay to a patient, signing an agreement with an employer, buying a pharmacy or making a staff schedule, there are parts of the pharmacist’s day where we just have to pull up our pants and negotiate.
9/9/2024
How to manage patient interactions with your pharmacy
When I realized that patients want and expect their medication experts to guide many of their choices, I began putting effort into developing workflow that would reduce the number of times patients visited or called for interactions that did not require the pharmacist.
