Consumer Attitudes & Behavior

It is painful to read harshly worded criticism of work that has taken a team hundreds or thousands of hours and been submitted hopefully and in good faith. From our experience, we know that reviews can be accurate, robust and make every scientific point while using language and tone that is helpful and supportive.

"Someone might come in and say, 'I'm only gonna get these two prescriptions today. I don't need my other one, I still have lots.' But when we look at the file they are due or overdue for it," says Janice Audeau, president of the Pharmacists' Association of Newfoundland and Labrador.