Marketing Tactics

Patient advocacy groups and medical associations use polls to gauge the public’s interest or knowledge about an issue. Yet when headlines scream “Most Canadians agree ‘Canada is broken’,” it makes one wonder: Is polling broken?

Even in the emptiness there is alway something, as Dr. Gary Kinney discovers.

Researchers found nearly 53% of stores had 'junk food power walls' at checkout aisles, which it says are prime areas to market to kids because products are placed within their reach.

Across Canada, the responsible ministers declined interview requests from The Canadian Press.

Time to dole out some laughter as medicine. Share your funny caption idea for a chance to win.

Time to dole out some laughter as medicine. Share your funny caption idea for a chance to win.

Time to dole out some laughter as medicine. Share your funny caption idea for a chance to win.

At least once a week, whether I’m delivering a seminar, working one-on-one with a client, or just responding to email, I hear some variation of the following statement: “I don’t want to send my newsletter / publish my blog / promote my service / talk about what I do too loudly or too often. I don’t want to be pushy.”