Marketing Tactics

If you’re dreading holiday shopping, look no further! We have combed the Internet for nifty items for colleagues and loved ones that would make Santa’s elves proud

Trading crumpets for strumpets is one way to revitalize tourism!

It’s a video that brought a theatre to tears in just 60 seconds. Toronto’s Hospital for Sick Children launched its fall campaign before the stars of minute-long TV spot, including Antonio Albino, a 4-year-old cancer patient with a rare fungal infection who sings along to Roy Orbison’s “You Got It.”

CACDS re-invigorates online grassroots program starting with a more interactive, engaging website.

Dr. Mike Evans, the Toronto-based physician behind the YouTube hit 23 and 1/2 hours, is back with another must-see production for patients.

Glass blowing went from being a practical skill in the lab to one of pure creative expression

First of its kind exhibit uses interactive, touch screen technology to promote better understanding of the role of pharmacists, medications.