Marketing Tactics

Drug company partnered with daytime soap opera to advertise medication for rare disease

While the daytime soap opera didn't explicitly mention the drug, authors of a recent JAMA editorial suggested the 'disease awareness promotion' may lead to over diagnosis
Networking opportunities at Neighbourhood Pharmacies’ EXPO 2017

Pharmacy executives will have ample opportunity to get down to business when retailers and suppliers get together at this year’s Pharmacy, Health and Beauty EXPO.
Doctor bloodied by police as he's dragged off overbooked United Flight

When no-one volunteered to leave the plane, this passenger three others were selected at random, despite protesting that he had patients to see
Beware the prospectors: Avoid falling victim to predatory financial advisers
Multimillion dollar fraud scheme leads to indictments for U.S. health executives

A dozen doctors, pharmacy owners and marketing professionals accused of taking part in $102M kickback scheme.
Brexit, The Donald and Ontario's PSA: the tie that binds
Cold FX makers convince B.C. judge to reject class action application

Man launched claim in 2012 over cold and flu advertising claim.
Picture Yourself photo gallery – 2016

US governments sue pharmaceutical firms over opioid crisis