A few simple communication tactics can help alleviate patient worries, prevent conflict, and ensure patients leave your pharmacy feeling confident in their new prescription.
It is not always easy to work in your own neighbourhood as a doctor. But I have spent my entire family medicine career taking care of my neighbours, I see them outside, we walk our dogs together.
As pharmacists, we are indoctrinated to gather patient medical information such as allergies, medical conditions, lifestyle, over-the-counter medications, and other health status-related details.