ARTICLES BY THIS AUTHOR
- 3/31/2013
Leading Edge: Stem cell shield
- 3/31/2013
Innovation drives natural health products
The drug channel owns about 54% of the total nutritive market, which includes vitamins, minerals, single herbals and nutritional supplements - 3/31/2013
Eye care sees slow and steady gains
OTC shelves are swelling with an expanding range of eye lubricants available as drops, ointments, gels and mists - 3/31/2013
Slow growth for vitamins and minerals
In the multivitamin category, growth is driven by gender-specific offerings - 3/31/2013
Leading Edge: No second needed
- 3/31/2013
More growth for incontinent products
The latest marketing strategies attempt to change perceptions by featuring active people, both young and old