Cristina Alarcon
ARTICLES BY THIS AUTHOR
- 9/30/2014
True, meds are expensive...
But the damage pharmacy inducements inflict on our integrity and patient privacy is even costlier. - 3/16/2014
Enlightened in Vegas
With questions surrounding clinical trials, our expertise is becoming increasingly important - 1/21/2014
Perception is everything
With its recent ban on points for scripts, B.C. helps to ensure we're valued for our expertise. - 6/12/2013
What makes a visionary?
To succeed, pharmacy should focus on its core values and purpose. Note: Those don't include “points-for-prescriptions”. - 3/24/2013
Professional Integrity: Can we agree to disagree?
Why I'm against divorcing personal from professional ethics. - 1/28/2013
What really matters
A patient's recent suicide was a tragic reminder of what pharmacy's all about—being there for our patients. - 12/16/2012
Point-free loyalty
Thank you, College of Pharmacists of B.C., for proposing to scrap loyalty points in the name of better patient care. - 8/20/2012
Eagerly awaiting Pharmacist Independence Day
I long for the day when all pharmacies go back to being independently owned. Not feasible, you say? It works in Europe. - 5/15/2012
All is not a tale of woe
Government legislation is raising a slumbering giant from its comfortable sleep. Here's how pharmacies are fighting back.
