Last call: Influence the future of OTC recommendations

When OTC products on your shelves boast a logo stating that they are "Pharmacists' #1 most recommended brand," did you realize that this claim comes as a result of Pharmacy Practice + Business' annual survey on OTC Counselling & Recommendations? Most pharmacist don't.If you are a Canadian community pharmacist, you have probably received emails asking you to participate in our 2026 OTC survey. In this survey, we ask a few questions about your habits and behaviours when counselling on OTC products and about which categories you would like us to provide you with more information. This survey also asks you to check or name the brands you most often recommend in various nonprescription categories. We want to hear from youWe have officially entered an extension period for our 2026 OTC Survey, but the window is closing fast. The absolute final deadline to participate is Jan. 18.The survey is concise, taking only a few minutes to complete, yet it holds significant weight for both your colleagues and the industry. You can take it by clicking this link. Why your participation mattersThe information you provide to us in this survey services multiple purposes. The results:Set the standard: You will be asked to name the brands you recommend most often. Only the products that secure the most votes earn the right to use the "Physicians’ #1 Most Recommended Brand" logo in their advertising and packaging.Shape the narrative: Your responses tell us which product categories you want to know more about, allowing us to tailor our future news and educational information to your specific needs.Identify trends: We ask about your habits and behaviours regarding OTC counselling, helping to build a snapshot of pharmacist's advice in Canada. For us at Pharmacy Practice + Business, your responses help us to understand where we should focus when providing educational information and news. Your input is also crucially important to the manufacturers of these products. Only the products that earn the most recommendations in this survey each year earn the right to use the "Pharmacists' #1 most recommended brand," logo on their products and in their advertising.The deadline to respond to this year's survey is January 18.The survey only takes a few minutes to complete. Please take a few minutes to add your voice —and votes—as Canada's key influencers on the use and selection of OTC products.

Last call: Influence the future of OTC recommendations

Register for free access or login.

Related Topics