Final call: Influence the future of OTC recommendations

When you walk through a pharmacy aisle and see an Over-the-Counter (OTC) product boasting the gold-standard logo—“Physicians’ #1 Most Recommended Brand”—do you know who decided that product deserved the title?You do.That familiar seal of approval is the direct result of the Medical Post’s annual survey on OTC Counselling & Recommendations. Many physicians don't realize that their input decides which products earn that trust mark for the coming year.We want to hear from youWe have officially entered an extension period for our 2026 OTC Survey, but the window is closing fast. The absolute final deadline to participate is Jan. 18.The survey is concise, taking only a few minutes to complete, yet it holds significant weight for both your colleagues and the industry. You can take it by clicking the link below. Why your participation mattersThis survey is about more than just accolades for OTC brands; it is a tool to help us serve you better.Set the standard: You will be asked to name the brands you recommend most often. Only the products that secure the most votes earn the right to use the "Physicians’ #1 Most Recommended Brand" logo in their advertising and packaging.Shape the narrative: Your responses tell us which product categories you want to know more about, allowing us to tailor our future news and educational information to your specific needs.Identify trends: We ask about your habits and behaviours regarding OTC counseling, helping to build a snapshot of modern medical advice in Canada.Cast your vote before Jan.18Don't miss this opportunity to act as one of Canada’s key influencers on the use and selection of OTC products.Please take a moment to add your voice—and your votes—to the conversation.Link: Click Here to Enter the 2026 OTC Survey

Final call: Influence the future of OTC recommendations

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