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More Blog Posts in This Series
8/10/2020
COVID tracking needs a better digital health system
Canada’s new COVID-19 alert app debuted in Ontario last week. But getting a critical mass of users to sign up will require a sustained marketing effort. This will be more challenging when factoring in those who will likely never sign up—pandemic-deniers, technophobes, privacy-obsessives, and the I-don’t-cares.